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  1. Marine and Aviation
  2. Yachts and Boats
  3. Azimut Expands Horizons in Spain with New Boutiques and Strategic Alliances

Azimut Expands Horizons in Spain with New Boutiques and Strategic Alliances

14 Aug 2024
  • How do strategic partnerships contribute to Azimut's growth in Spain?
  • What are the new strategic collaborations, and how do they benefit Azimut’s customers?
  • How do the new Grande Boutiques in Palma de Mallorca and Madrid enhance Azimut's customer service?

Azimut, a world leader in yacht production, continues to reinforce its position in the Spanish market. With the recent opening of two Grande Boutiques in Palma de Mallorca and Madrid, the company is enhancing its services and expanding its reach to cater to the growing demand in the region. These new developments are part of Azimut's broader strategy to offer cutting-edge solutions and personalized services to yacht owners, both local and international.

Strengthening Strategic Partnerships

Strengthening Strategic Partnerships

Azimut’s long-standing collaboration with Marina Estrella, the exclusive dealer in Spain, has been pivotal in establishing the brand’s dominance in the Spanish yachting sector. This partnership, built on shared values and a common strategy, has allowed Azimut to become synonymous with excellence in yacht production. Marina Estrella’s deep understanding of the local market has been instrumental in supporting Azimut's expansion and consolidation efforts in Spain.

New Collaborations for Enhanced Services

New Collaborations for Enhanced Services

In a move to further strengthen its service offerings, Azimut has entered into a new strategic collaboration between Bates Wharf, the official dealer of Azimut Yachts in the UK, and MXG Yachts, a seasoned Spanish broker with over 37 years of experience. This partnership aims to provide dedicated services to English yacht owners in Spain, ensuring they receive the highest level of support and personalized service along the Spanish coast. The combined expertise of Bates Wharf and MXG Yachts offers owners exceptional coverage and assistance.

The Launch of Azimut Grande Boutiques

The Launch of Azimut Grande Boutiques

As part of its expansion strategy, Azimut has launched two Grande Boutiques, one in Palma de Mallorca's Puerto Portals and another in Madrid. These exclusive locations are tailored to serve owners of the Grande Series, yachts ranging from 26 to 44 meters. The Palma de Mallorca Boutique caters to an increasing clientele in a region that has become a hub for international yachting. Meanwhile, the Madrid Boutique offers personalized attention to local owners, assisting them throughout the purchase and post-sale process. These boutiques exemplify Azimut's commitment to providing continuous support and maintaining close relationships with its clients.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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