Positioned at the heart of the Mediterranean, Malta has more than 7,000 years of history and a rich variety of cultural and historical landmarks, including UNESCO World Heritage Sites such as the megalithic temples and Valletta. The Museum of Pattern allows hotel guests to playfully explore and become inspired by the island’s unique cultural heritage through the lens of its intricate ornamental motifs. This unique initiative offers guests an immersive journey through art and culture, seamlessly blending creativity and technology with luxury hospitality.

For instance, the museum’s main masterpiece, “Future Malta,” is not just a beautiful futuristic illustration but also an exciting interactive quest where guests must save local cultural heritage from bad guys by solving interactive puzzles with the help of their phones.

“We help hotels transform into true cultural magnets. Modern upscale travellers require arts and culture to be integrated within the hotel environment, not just surrounding it. The absence of cultural content is even starting to trigger negative reviews. This is the next big trend,” says Maria Loleyt, founder of Plurana.

Despite its innovative and entertaining format, the Museum of Pattern is fully based on authentic cultural artifacts, making it attractive not only for a young and playful audience but also for those seeking expert cultural experiences.

This initiative creates a win-win scenario: guests gain enriching cultural experiences without leaving the hotel, while hotels position themselves to capture a share of the booming Arts and Culture Tourism market, valued at USD 44.0 billion in 2023. Such integrations of heritage and technology promise a future where culture and hospitality seamlessly converge.