STARZPLAY, the leading MENA subscription video on demand (SVOD) platform, is set to revolutionise the streaming experience in partnership with BytePlus. Through innovative features like short dramas, recommendations, and in-app shopping, AI-powered upgrades will deliver a smoother, more intuitive experience, allowing users to fully immerse themselves in their favorite content like never before.
BytePlus’ proprietary technologies will facilitate intuitive navigation across STARZPLAY’s app, making browsing seamless. The platform will be introducing new content genres, including short-form dramas, to further diversify its offerings. Users will also enjoy a vertical scrolling experience specifically designed to enhance the viewing experience and cater to today’s on-the-go consumption habits.
STARZPLAY, leveraging BBytePlus's AI-powered content recognition and machine learning technology, will introduce in-app item detection and generate shoppable content. Through this integration, users will be able to effortlessly browse and purchase items and clothing featured in their favorite movies and shows directly within the app for an interactive viewing experience.
Further enhancing personalization, STARZPLAY will combine its existing AI personalization engine with BBytePlus's machine learning capabilities to offer enhanced recommended carousels and advanced algorithms. This hybrid approach aims to enhance the STARPLAY viewer experience by delivering even more tailored content recommendations.
“At STARZPLAY, our goal is to redefine the streaming experience by continuously innovating for our users. Our partnership with BytePlus reflects our commitment to leveraging cutting-edge AI technologies to make content discovery seamless and engaging. With these new features, we are introducing transformative ways for users to connect with their favourite shows and movies, delivering an entertainment experience that is more intuitive, personalised, and interactive than ever before,” said Maaz Sheikh, CEO of STARZPLAY.
“At BytePlus, our mission is to empower partners like STARZPLAY with cutting-edge AI solutions that redefine how people engage with content. By combining our advanced machine learning and content recognition technologies with STARZPLAY’s commitment to innovation, we’re enabling a more personalised, interactive, and seamless viewing experience. Together, we’re setting a new benchmark for streaming in the region, making every user interaction intuitive and meaningful,” said Li Long, MEA General Manager of BytePlus
This announcement follows STARZPLAY’s recent confirmations of AI upgrades coming to the platform to ensure a best-in-class streaming experience for its users in the region.
By partnering with BytePlus, STARZPLAY is further delivering innovative, personalised media discovery and consumption, ultimately enriching the way viewers connect with their favourite content. The addition of a new short-form format also positions the brand as a trailblazer in the entertainment space.
The rollout of these new features will begin in Q2 this year for all STARZPLAY users to enjoy.
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