An immersive digital Versace Biggies World is accessible via a portal inside the immersive World of Optics experience on Roblox. Visitors will discover the portal in the experience lobby and get transported into the Versace space where the luxury House’s iconic design codes and inspirations within Classicism and mythology are realized in a speedrun minigame. The Biggie sunglasses are featured in the minigame in colossal scale as obstacles, and the House’s Medusa signifier is displayed at the speedrun’s end. Users will get dDigital Biggie eyewear is upon successful completion of the minigame to wear on their avatars as a unique piece of virtual style.

The LensCrafters virtual store on Roblox is fully dedicated to the iconic eyewear. The experience features Biggie displays in the store windows and throughout the interior including to central plinths where different eyewear styles are displayed and can be interacted with by users.

This comprehensive Versace experience within Roblox is launched as part of a full Biggies campaign moment that encompasses both the physical and digital. The innovative approach—which has included multifaceted mixing of augmented reality and global real-world image amplification—is fully in-keeping with the Biggies’ own groundbreaking style as the eyewear of choice for the most iconic of musicians, artists, culture-makers and innovators.