LG marked the official launch of its All-New Styler on October 9 with a press conference in Taiwan, bringing together media, influencers, and fashion enthusiasts. For the first time, LG collaborated with Taipei Fashion Week, setting up a life-sized Styler-shaped pop-up store in Xinyi Xiangti Avenue Plaza. Designed to give visitors an immersive experience, the installation allowed attendees to step "inside" the Styler, witnessing its revolutionary features in action. This creative display underscored LG’s commitment to blending functionality with bold aesthetics.

To elevate its presence, LG partnered with DOUCHANGLEE, the renowned independent fashion brand co-founded by designers Dou Teng Hwang and Changlee Yugin. The collaboration aimed to emphasize how the Styler complements contemporary fashion needs. The designers praised the product’s innovative steam care and built-in ironing capabilities, showcasing how it allows consumers to maintain their wardrobe effortlessly. Their endorsement added credibility and style to the event, linking LG’s technology to the modern fashionista’s lifestyle.

The event highlighted the All-New Styler's advanced features, such as Dual Steam Clothing Care technology, a Smart Shaking Hanger, and an integrated high-pressure steam iron. Guests experienced its AI-powered care recommendations, which ensure tailored garment care, and a foldable pants press for added convenience. These features are designed to simplify daily routines while maintaining impeccable wardrobe standards, making the Styler indispensable for the fashion-conscious consumer.

By incorporating the Styler into DOUCHANGLEE’s Zhongshan concept store, LG demonstrated the appliance’s relevance in a retail environment. The designers noted how its presence offered customers a fresh perspective on garment care, seamlessly blending technology with the art of fashion. This initiative highlighted the Styler's potential to revolutionize the way people approach clothing maintenance.

Through its innovative showcase at Taipei Fashion Week, LG reinforced its position as a pioneer in home appliances. The All-New Styler bridges the gap between advanced technology and modern fashion, offering consumers a stylish, effortless way to care for their wardrobe. With this launch, LG has once again proven its ability to set trends and redefine convenience for the modern home.