LEVEL UP 2025 gains international weight thanks to industry leaders like Microsoft, Adidas, Sportradar, and DAZN stepping in with next-generation ideas. These companies aren’t attending just to showcase products; they’re here to set the conversation for the coming decade how AI will analyze athletes in real time, how performance data will guide coaching, and how broadcasting will evolve for a global sports audience. Their presence turns the event into a hub where the future of sports is openly written and reimagined.

The expo brings together breakthrough tools that feel straight out of the future: AI-powered performance systems, real-time biometric tracking, VR simulations that recreate match-day scenarios, and smart-stadium technology designed to transform fan experiences. Add to that the rise of Web3 within esports and gaming and LEVEL UP becomes the perfect window into what athletes, teams, and fans will soon consider the new normal.

Guests will enjoy high-energy performances from global talents like freestyle football champion Sean “Freestyle” Garnier, alongside mini-tournaments, skill showcases, and open training sessions. These activations give visitors a rush of excitement, showing how technology enhances live sports moments rather than replacing them. The result is a vibrant atmosphere that appeals to football fans, gamers, and casual visitors alike.

The event merges two worlds seamlessly: a business-focused ecosystem for meetings, partnerships, and startup showcases, and a dynamic public experience filled with AR/VR stations, gaming competitions, and athlete meet-ups. Professionals can close deals while fans discover new tech without losing the energy and entertainment of a live event.

LEVEL UP provides a dedicated Media Lounge, priority access to major sessions, and full press kits with imagery and schedules. Journalists can interview global experts in AI, esports, performance analytics, and sports innovation, gaining both industry-focused stories and human-driven angles. For media professionals, the event is a rich source of impactful narratives that capture where the sports world is heading.