In an innovative collaboration, FC Barcelona players took a virtual tour of the upcoming Spotify Camp Nou. Through CUPRA's Exponential Experience, players donned virtual reality headsets and drove the CUPRA UrbanRebel Racing Concept, giving them a unique glimpse into the stadium’s future.
The Exponential Experience merges reality with virtual elements to heighten the driving thrill. Adapted for this event, it showcased a futuristic Barcelona, allowing players to experience the new Spotify Camp Nou in a Barça-themed virtual environment.
FC Barcelona provided 3D architectural renderings of the new stadium, which CUPRA adapted into a gamified structure for the Exponential Experience. This meticulous process took over 500 hours, ensuring an authentic and immersive virtual experience.
Barça players shared their excitement and thoughts. Marc-André ter Stegen praised the realistic experience, while others enjoyed the thrill and competitive aspect. The sensory details, including crowd noises and stadium chants, enhanced the authenticity.
This event underscored the renewed sponsorship between CUPRA and FC Barcelona. CUPRA’s Global Head of Marketing, Patrick Sievers, highlighted that this unique experience was designed to allow players to connect with their future home and CUPRA’s electrified models.
The collaboration will continue to bring innovative experiences, blending the physical and virtual worlds. Players also explored CUPRA’s new models, such as the Tavascan, Formentor, and Leon PHEV, showcasing the brand's commitment to futuristic mobility solutions.
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