Nike's Chief Innovation Officer, John Hoke, emphasized the importance of mental focus for athletes. The Nike Athena and Nike Zeus sunglasses were developed not just for competition but to provide athletes with a psychological advantage before and after competing. The futuristic, all-gender designs of these sunglasses set athletes apart from their competitors, allowing them to express their personalities while remaining focused and undistracted.

The Nike Athena sunglasses are a celebration of asymmetry and expression. They feature mirroring that wraps from lens to temple, highlighted by Nike's Electric Pack graphic. The screwless, ultrasonic bonds and stainless-steel temples contribute to a lightweight frame, positioning the lens further from the face to eliminate the "lash crash" that can occur with shallower sunglasses. This design not only enhances comfort but also offers a bold and distinctive look that sets the wearer apart.

Inspired by traditional acupressure points and the look of speed, the Nike Zeus sunglasses boast an angular, technical appearance. The design includes five translucent elements suspended in an ultralightweight, handcrafted titanium frame. These sunglasses are worn close to the face, building on the innovative ventilation of the Nike Windshield Elite 360. Intricate, fluted perforations increase airflow to help eliminate heat pockets around the nose and cheekbones, directing heat away from the eyes. This design not only enhances comfort but also improves performance by reducing eye fatigue and increasing optical clarity.

Both the Nike Athena and Nike Zeus sunglasses employ Nike Max Extreme Lens technology, which provides maximum optical clarity and reduces eye fatigue on track, field, and road surfaces. Additionally, these sunglasses incorporate recycled materials; at least 40% of Nike Athena’s total weight and 20% of Nike Zeus. This commitment to sustainability ensures that athletes can perform at their peak while also contributing to environmental conservation.

The Nike Athena and Nike Zeus eyewear will be available globally on Nike's digital platforms starting July 24. These innovative sunglasses are designed to offer athletes both a competitive edge and a stylish appearance, making them a must-have for any serious competitor.

Nike continues to redefine the boundaries of athletic gear with the introduction of the Nike Athena and Nike Zeus sunglasses. These cutting-edge designs not only enhance performance but also allow athletes to express their individuality, ensuring they look and feel their best both on and off the field.