TENNIS: CULTURE AND PASSION

"SEASE celebrates the passion for tennis, a sport recognized for its elegance and tradition, values engraved in our Dna and evolved through a contemporary spirit. Bringing our iconic materials and aesthetic onto the tennis lifestyle has been a proper extension for the brand” Franco Loro Piana, SEASE CEO & Founder. SEASE’s connection to sport runs deep. With the annual SEASE Tennis Cup in Portofino, curated by brothers Franco and Giacomo Loro Piana, tennis becomes an authentic moment of connection and celebration for the SEASE community. From that spirit comes the idea to create a dedicated kit: a synthesis of performance, aesthetics, and timeless precision.

FELICIANO LÓPEZ IN PORTOFINO

Portofino sets the backdrop for the launch campaign of the Tennis_Kit, starring former tennis champion and SEASE ambassador Feliciano López captured between match points and sea dives. Known for his innate elegance both on and off court, Feliciano is a distinctive character that makes him an icon of sports and the embodiment of the spirit of SEASE. Today, he holds prestigious roles as Tournament Director of the Mutua Madrid Open and Davis Cup Final 8.

THE TENNIS_KIT

With its Tennis_Kit, SEASE redefines tenniswear through a lens of modern performance. Designed for both men and women, the garments are suited for action on the court as well as leisure and club moments. Natural and sustainable fabrics - trademarks of the SEASE wardrobe - such as merino wool, hemp, and linen, are reimagined to deliver impeccable court style without compromising on comfort or functionality. The brand’s iconic sartorial traditions, such as the use of Solaro and pinstripe textiles, are applied to technical designs, embodying SEASE’s distinctive philosophy. Once again, the keywords are Natural Performance and Sartorial Tech. The tennis bags - essential elements of the kit - express the perfect hybridization of advanced materials like DyneemaR and fine Italian leather craftsmanship.

THE LOOKS

The Pro look is inspired by fast hard courts, where shades of grey contrast with the iridescence of Solaro fabrics in a dynamic design built for performance. The outfit is completed with a reversible pinstripe vest. The Club look, a nod to traditional British grass courts, is defined by a strict white palette. It features a polo shirt with the iconic Ellen collar and Solaro details, a cable-knit reversible vest, hemp shorts with a built-in belt, and a casual blazer - capturing the essence of the collection for members of the most prestigious clubs. In the same spirit, the women’s look includes a sleeveless polo minidress with a pleated skirt and a hybrid jacket in hemp and Solaro - a tribute to feminine elegance on court. The Resort look, inspired by red clay courts, is designed for those who split their vacation between a tennis match and a swim in crystal-clear waters. The turquoise seersucker evokes the sea and its hues, while the polo in a refined linen-cotton jersey with nylon inserts ensures freshness and comfort in leisure settings. Completing the Kit: tennis bags, caps, and towels.

THE LAUNCH

The SEASE Tennis_Kit debuts in the prestigious setting of Portrait Milano—a unique and evocative location in the heart of the city. For three days, the square transforms into a real tennis club, with matches, challenges, and live sets: a vibrant celebration of sport and community. A tribute from SEASE to the city during Men’s Fashion Week, in homage to the values and traditions of tennis. The capsule will be available starting June 21st, 2025, via a pop-up at Antonia in Via Sant’Andrea 10, in SEASE stores and at sease.it.