This collection celebrates both Bad Bunny and Messi’s impact within their fields, reflecting their shared admiration for each other. Bad Bunny has shown appreciation for Messi in his music, with Messi adding Bad Bunny’s tracks to his playlists. Through adidas, this collaboration solidifies the connection between sports and music, creating a unique experience that speaks to fans’ hearts.

The Bad Bunny & Messi collection reimagines classic adidas designs, spotlighting two iconic models: the Gazelle and F50. The F50, famously worn by Messi in several championships, redefines soccer footwear, while the Gazelle bridges lifestyle and sport. Details reflect each icon, with Messi’s gold accents symbolizing his awards, and “X” patterns referencing his number 10 – making these pieces extraordinary beyond sportswear.

This collaboration allows Bad Bunny to celebrate his Puerto Rican heritage and love for music. For Messi, sports convey dedication and passion. Both icons maintain close ties to their roots, making this collection a representation of dual loyalty to culture and creativity. The footwear becomes a symbol uniting sports and music enthusiasts worldwide.

Alongside the collection launch, adidas introduced a campaign inspired by fans’ social media comments. This campaign includes a short film featuring fan messages, showcasing the profound influence Bad Bunny and Messi have on their supporters. The project combines creativity and popular culture, honoring fans who stand by their idols through all circumstances.

The Bad Bunny & Messi F50 will be available globally for €300, while the Gazelle will be exclusive to North and South America for €180. Pre-orders can be made via adidas apps from October 21, with the collection reaching adidas flagship stores on October 26.

Through this collection, adidas introduces a fresh vision that merges sports with music, providing an extraordinary experience that transcends both fields and strengthens emotional bonds with fans worldwide.