The Ned Doha is pleased to announce an exclusive pop-up with Born Outside, the new-generation luxury footwear brand known for its bold craftsmanship and refined aesthetic. Running from 13–25 November 2025, the collaboration introduces a curated, gallery-style boutique within the hotel, where guests and members can discover and purchase the collection, with Club Members also enjoying an in-situ sneaker customization experience.
Handcrafted in Italy and rooted in a mindset of freedom and individuality, Born Outside creates sneakers for those who live on their own terms, perfectly aligning with The Ned’s contemporary, design-driven approach to hospitality, with this activation marking the brand’s regional pre-launch ahead of its milestone entry as the youngest footwear brand to enter Harrods in the last 15 years in December 2025; the partnership highlights a shared audience that is international, fashion-forward, and culturally engaged, while reinforcing The Ned Doha’s role in shaping the city’s creative energy and building momentum for Born Outside’s global retail expansion.
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