Breitling and the National Football League announce a multi-year global partnership that designates Breitling as the official timepiece partner of the NFL. This agreement marks the NFL's inaugural collaboration with a luxury watch brand and introduces Breitling as the league's first global luxury timepiece partner. To commemorate this moment, Breitling has unveiled two NFL Team Edition collections: the Chronomat Automatic GMT and the Endurance Pro, featuring specially designed timepieces for each of the league's 32 teams.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” said Renie Anderson, Executive Vice President and Chief Revenue Officer for the NFL. “We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league's biggest moments.”
Breitling and the NFL share over a century of shaping global culture, each rooted in precision and performance. Notably, Breitling collaborated with the Baltimore Ravens in the 1990s with a limited Breitling Chronomat ref.1305012. Breitling watches, trusted by athletes, adventurers, and tastemakers alike, embody the NFL's unmatched energy, precision, and timeless appeal. Together, they transcend sport and style, inspiring lifelong passion, and loyalty across generations of watch enthusiasts and fans worldwide.
“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of Breitling. “The NFL brings people together: families, friends, entire communities. It's about the moments you share and the traditions you build over time. That's what we wanted to reflect in these watches. It's something you wear with pride and one day pass on, along with your love for the game.”
“At the NFL, precision and performance live on and off the field,” said Kyle Smith, fashion editor at the NFL. “Partnering with Breitling and developing the NFL Team Editions will allow fans to incorporate that spirit into their look with a statement that's bold, personal, and unmistakably tied to their favorite team.”
Breitling will activate across key NFL events including Super Bowl LX, NFL Honors, and other marquee moments throughout the season. As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors, presented during the annual awards ceremony. Breitling will also support the league's long-term commitment to global expansion by activating at Breitling boutiques around the world, including in connection with the 2025 NFL International Games:
he partnership will offer NFL fans around the world access to the two NFL team-edition collections. Each of the 32 models in each series features the individual team's official team colors and logos. The collections will launch during the 2025 NFL season and will be available worldwide at Breitling boutiques, authorized retailers, and on Breitling.com.
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
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