Breitling, the renowned Swiss watch brand, has announced the opening of its new 400 m² pop-up store on Paris’ iconic Champs-Élysées. This pop-up store marks a significant milestone in the brand’s history, becoming the largest watch boutique on the Champs-Élysées and one of the biggest in the world, matching the size of Breitling’s boutique on New York’s Madison Avenue. This opening strengthens Breitling’s presence in the heart of the French capital, coinciding with the brand’s celebration of 140 Years of Firsts.
The 400 m² lifestyle space, located at number 76 on the Champs-Élysées, promises visitors a complete immersion into Breitling’s iconic universe. Watch collectors and enthusiasts can explore an impressive selection of Breitling watches starting in July, which showcase cutting-edge technology and unique designs, representing the brand’s diverse universes.
The opening of this pop-up store coincides perfectly with Breitling’s 140th anniversary. It provides a fantastic opportunity for the brand to share its passion for watchmaking with the Parisian community of watch enthusiasts. This prestigious location allows Breitling to display its most innovative and iconic creations, offering customers a unique experience as the city prepares to welcome the world for a celebration of sports.
According to Edouard D’Arbaumont, Managing Director of Breitling Southern Europe, the pop-up store on the Champs-Élysées offers a wonderful opportunity for Breitling to share its passion for watchmaking with the community. The store will showcase the brand’s most innovative and iconic creations, providing customers with a unique experience and celebrating the convergence of sports and elegance in Paris.
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