Breitling, the renowned Swiss watch brand, has announced the opening of its new 400 m² pop-up store on Paris’ iconic Champs-Élysées. This pop-up store marks a significant milestone in the brand’s history, becoming the largest watch boutique on the Champs-Élysées and one of the biggest in the world, matching the size of Breitling’s boutique on New York’s Madison Avenue. This opening strengthens Breitling’s presence in the heart of the French capital, coinciding with the brand’s celebration of 140 Years of Firsts.
The 400 m² lifestyle space, located at number 76 on the Champs-Élysées, promises visitors a complete immersion into Breitling’s iconic universe. Watch collectors and enthusiasts can explore an impressive selection of Breitling watches starting in July, which showcase cutting-edge technology and unique designs, representing the brand’s diverse universes.
The opening of this pop-up store coincides perfectly with Breitling’s 140th anniversary. It provides a fantastic opportunity for the brand to share its passion for watchmaking with the Parisian community of watch enthusiasts. This prestigious location allows Breitling to display its most innovative and iconic creations, offering customers a unique experience as the city prepares to welcome the world for a celebration of sports.
According to Edouard D’Arbaumont, Managing Director of Breitling Southern Europe, the pop-up store on the Champs-Élysées offers a wonderful opportunity for Breitling to share its passion for watchmaking with the community. The store will showcase the brand’s most innovative and iconic creations, providing customers with a unique experience and celebrating the convergence of sports and elegance in Paris.
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Swiss watchmaker Breitling marks its 140th anniversary as an innovative and globally influential luxury brand by opening its first-ever pop-up museum in central Zurich. The museum, titled Breitling Then & Now, is located in the heart of the city at Rennweg 14–16, down the street from its boutique at Bahnhofstrasse 70.
The interactive Then & Now pop-up museum focuses on Breitling’s considerable history as the brand celebrates 140 years of firsts. Long-time brand ambassador, Swiss explorer, and climate advocate Bertrand Piccard and Gregory Breitling, son of Willy Breitling, the last member of the Breitling family to head the company, were present for the official opening in Zurich on August 28.
Founded in 1884, Breitling is marking its anniversary with a yearlong celebration of its “140 Years of Firsts.” Now, there’s a new addition to that roster of pioneering achievements: the Caliber B19, Breitling’s first perpetual calendar chronograph movement. The new caliber makes its debut in three limited-edition 140th-anniversary pieces representing Breitling’s icons: the Premier, Navitimer, and Chronomat.
“The Premier, the Navitimer, and the Chronomat are the most impactful collections in Breitling’s history,” says Georges Kern, CEO of Breitling. “We couldn’t single one out to showcase the new Caliber B19 for our anniversary—it had to be all three.”
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