Calvin Klein today introduces a new installment of its Fall 2024 campaign featuring award-winning actor Alexander Skarsgård in the brand’s latest men’s apparel.
Directed and shot by Mert Alas, the campaign offers a playful, imagined glimpse into Alexander’s life, energized by Calvin Klein apparel
– including Calvin Klein Studio, the brand’s new assortment of elevated essentials. The visuals show him channeling refined sensibility
and magnetic confidence, complemented by the smooth outerwear, easy seasonal layers and monochromatic tailoring of his classic Calvin Klein menswear.
“It was wonderful to reunite with the Calvin Klein team for this campaign,” said Alexander. “There was such a great energy during this shoot,
I’ve worked with Mert and his team a couple of times before and it’s always a blast. I loved the styling – it felt sophisticated and sleek, but still very relaxed and playful.”
Calvin Klein’s Fall 2024 menswear is designed for dawn to dusk styling, featuring fresh seasonal colorways, transitional layers and new explorations in minimalism.
Slim suiting and new outerwear provide smooth texture and elevated takes on signature styles that make a statement. The season also introduces Calvin Klein Studio,
an elevated expression of the brand’s best essentials crafted with premium materials, strong tailoring and fashion-forward silhouettes.
Across styles, luxurious materials and sharp design details shine a new light on these minimalist staples.
The campaign launches globally on September 4, 2024, with content featuring Alexander pulsing out on @calvinklein social channels throughout the week.
The campaign will also appear on high-impact out-of-home placements around the globe.
Calvin Klein’s Fall 2024 campaign will roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset,
shining a new light on the brand and its timeless wardrobe essentials.
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
When it comes to men's fashion, finding the right pair of dress shoes is essential for elevating any outfit, whether it's for formal events or smart-casual occasions. With 2024 upon us, there are plenty of stylish and practical options for every man’s wardrobe. From classic black Oxfords to sleek loafers, selecting the best dress shoes can transform your overall look while providing comfort and durability. In this guide, we’ll explore the 5 best dress shoes for men in 2024, each offering something unique for different tastes and needs.
Calvin Klein today unveiled the second installment of its Fall 2024 campaign starring acclaimed actor Jeremy Allen White.
Directed and shot by Mert Alas, the campaign shows Jeremy channeling classic Americana and nonchalant cool. Everyday moments capture Jeremy sundrenched and poolside, shining a new light on the latest underwear and denim. The campaign video, set to “Crimson and Clover” by The Shacks, brings his effortless style, subdued confidence and rock energy into focus.
Following the success of last year’s debut DVF clothing collection, global engineering and technology powerhouse Cosworth and automotive apparel brand The Cult of Machine have announced a new and exciting range: The Last Of The Independents which is set to be launched at Caffeine&Machine.
The all-new Last Of The Independents collection will be shown for the first time at The Cult Of Machine store at The Bowl in Bedford, UK, in the evening of Friday, 30th August as part of the legendary Caffeine&Machine experience. Tickets for the event go on sale on Friday, 23rd August through the Caffeine&Machine website.
Revered for its rich history of engineering and technology greatness, Cosworth has been at the forefront of motorsport innovation for over 65 years. With achievements that include 36 seasons in Formula 1, 176 Grand Prix victories, 13 Drivers' Championships and 10 Constructors' Championships, Cosworth’s heritage is unmatched. And it’s this deep and unique independent Formula 1 pedigree that has served as an aesthetic inspiration for the new clothing line from The Cult Of Machine. At the nucleus is a set of carefully crafted designs that draw creativity from the fact that Cosworth is the last independent entrant in Formula 1, having left the sport in 2006, marking the completion of an era-defining chapter for both the company and the motorsport.
Bruce Wood, Managing Director of Cosworth’s propulsion division, highlights the importance of the company’s ongoing legacy and how such a unique heritage is helping to define pioneering technological prowess for the future: "Cosworth’s relationship with motorsport is inimitable, not just in terms of our success but in how we’ve stayed true to our independent spirit. Partnering with The Cult Of Machine and Caffeine&Machine allows us to celebrate this with the people who appreciate that history.
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