Cubitts draws inspiration from the streets surrounding King’s Cross, naming each frame after local roads and crafting the designs to reflect the area’s industrial character. The collection includes seven frames in wide, square, and oval silhouettes with colorways like black, dark turtle, light turtle, and amber. Visible metal pins and structural detailing highlight the engineering roots of the district, giving each piece a distinct story. This approach elevates the eyewear from a simple accessory to a lifestyle choice connected to the city’s cultural identity.

Cubitts combines traditional craftsmanship with modern innovation to achieve precise and high-quality results. Each frame begins with a design developed in London, followed by acetate sourced from the renowned Mazzuchelli factory in Italy. Production takes place in China, after which the frames return to the UK for final crafting and prescription lens finishing. The entire process spans six weeks and includes more than fifty stagesf from model sculpting and temple shaping to cutting, polishing, and printing. Cubitts also uses 3D printing to refine every curve, ensuring that each frame fits comfortably and looks sharp.

Men looking to upgrade their eyewear can browse the full Cubitts collection online, where every style is available for purchase. The brand also showcases select models in Albam stores across Soho, Shoreditch, and Islington. Prices start at £100, making the collection accessible while still maintaining a premium feel. With male model Bill Huxley fronting the campaign, the brand reinforces its appeal to modern men who appreciate fashion with character and craftsmanship.