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  3. Ferrari Celebrates Lunar New Year with a Bold New Vision of Men's Italian Luxury

Ferrari Celebrates Lunar New Year with a Bold New Vision of Men's Italian Luxury

17 Feb 2026
  • What makes the Prancing Horse polo stand out from an ordinary polo shirt?
  • How does the Ferrari cap add a luxurious sporty edge to an outfit?
  • Why does the fig green polo deserve a place in a modern wardrobe?

Marking the Lunar New Year, Ferrari extends its celebration beyond performance cars and into elevated menswear. Introducing a curated capsule collection, the brand blends sporty heritage with understated sophistication. Delivering clean silhouettes, premium fabrics, and iconic details, Ferrari offers pieces that suit the modern man who values quiet confidence and timeless identity.

Organic Cotton Piqué Polo with Prancing Horse

Organic Cotton Piqué Polo with Prancing Horse

Crafting the piece from certified organic cotton piqué, Ferrari presents a polo that balances minimalism with unmistakable presence. Featuring a tonal Prancing Horse emblem on the chest, the design maintains clean lines without unnecessary embellishment. Creating a refined yet relaxed profile, the polo suits informal business meetings, weekend gatherings, or elegant evening outings.

Producing the garment in Italy, Ferrari reinforces its commitment to responsible manufacturing by using GOTS-certified organic cotton. Offering more than a branded item, the polo reflects conscious craftsmanship and environmental awareness. Pricing the piece at €240, the brand positions it as an investment in quality, detail, and Italian tailoring. Elevating everyday dressing, the polo appeals to men who appreciate subtle distinction rather than loud statements.

Baseball Cap with Metallic Signature

Baseball Cap with Metallic Signature

Designing the cap with a metallic Prancing Horse emblem at the front, Ferrari enhances the classic baseball silhouette with a bold focal point. Replacing traditional embroidery with polished metal, the detail immediately strengthens visual impact. Adding a contrasting line beneath the brim, the brand reinforces its dynamic, racing-inspired identity.

Manufacturing the cap in Italy and pricing it at €135, Ferrari positions it as more than a casual accessory. Pairing it with a simple T-shirt and denim creates a relaxed weekend look, while combining it with a refined polo enhances a smart-sport aesthetic. Reflecting the lifestyle preferences of Gulf men who value premium branding and distinctive details, the cap communicates confidence without excess.

Cotton Polo in Fig Green

Cotton Polo in Fig Green

Introducing the polo in a seasonal fig green shade, Ferrari delivers a color that conveys depth and controlled elegance. Choosing a rich yet balanced tone, the brand ensures versatility without overpowering the outfit. Featuring the Ferrari logo on the chest, the design maintains an iconic presence while preserving minimalist appeal.

Producing the polo in Italy and pricing it at €220, Ferrari combines comfort with refined tailoring. Styling it with light-toned trousers creates a sophisticated casual look, while pairing it with tailored pieces supports smart off-duty occasions. Expressing passion for performance even beyond the racetrack, the polo embodies Ferrari’s philosophy: blending speed, precision, and lifestyle into wearable luxury.

Concluding the collection, Ferrari demonstrates that performance is not limited to engines and circuits. Translating racing heritage into everyday elegance, the Lunar New Year capsule allows men to embrace an identity shaped by craftsmanship, confidence, and Italian excellence.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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