Ahead of Fall/Winter 2024, BOSS proudly unveils its first capsule collection in collaboration with Aston Martin, epitomizing a perfect fusion of heritage, innovation, and contemporary style, which is now celebrated through a new lifestyle partnership between the two brands.
This new collection marks its first collaboration with the ultra-luxury sportscar marque, drawing input and inspiration from both brands’ designers and Aston Martin’s portfolio of high-performance models.
The future-facing partnership will deliver two capsule collections a year, showcasing pieces that are meticulously crafted to meet the demands of performance, and style. Building on their common passion for racing, the first BOSS x Aston Martin collection draws inspiration from British carmaker’s rich legacy and the timeless elegance of BOSS’s premium aesthetic, offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication.
For this capsule, BOSS has worked with the iconic sportscar brand to create an off-the-track lifestyle wardrobe that caters to the modern consumer’s desire for luxury performance. With a shared focus on innovation and flawless design, this collaboration expertly combines quality clothing with high-performance materials. Aston Martin delivers prestigious craftsmanship and innovation, while BOSS contributes traditional tailoring with authenticity and quality.
Influenced by Aston Martin’s attention to detail, elements across the collection reflect interior touches from its models, including the iconic quilted leather seats. Details on the garments such as zip pullers, cord ends and snap buttons take inspiration from finishes on their high-performance vehicles. A unique cord adjuster was inspired by the sophisticated aluminium oil filler cap available from its Q by Aston Martin bespoke service. Lightweight high-performance materials prevalent in sportscar design also crossover to the collection, including the use of carbon fibre taped seams to bring heightened performance to BOSS’s unmistakable style.
Bringing the collection to life in a campaign photoshoot and film is world-renowned, Aston Martin Aramco Formula One® Team driver and BOSS brand ambassador Fernando Alonso. As the face of the exciting new campaign, Alonso personifies the BOSS brand’s foundational platform “Be Your Own BOSS”. He also perfectly embodies the spirit of the BOSS and the intensity of the Aston Martin driver: dynamic and effortlessly stylish.
“I'm proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection. Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style. I can't wait for fans to experience the energy that both brands have brought to this collaboration,” said Fernando Alonso.
This collection is defined by tailored pieces, carefully crafted in luxurious, high-performance fabrics, such as superfine merino-wool jersey and a durable carbon-fibre and cotton denim blend. Key outerwear styles complement and deliver sophistication and functionality. Presented in a smart color palette of white, pale gray, opal green, and dark mink, this menswear range exudes innovation, impeccable BOSS aesthetics, and elegant design elements inspired by the iconic British carmaker.
The BOSS x Aston Martin collection is available now on boss.com, in stores, and through wholesale partners.
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
The highly anticipated fourth collaboration between Song for the Mute and Adidas Originals brings together luxury and modern design, blending historical influences with contemporary streetwear aesthetics. This unique collection, named SFTM-004, reflects a neo-nostalgic fantasy that seamlessly merges tradition with rebellion.
Calvin Klein today introduces a new installment of its Fall 2024 campaign featuring award-winning actor Alexander Skarsgård in the brand’s latest men’s apparel.
Directed and shot by Mert Alas, the campaign offers a playful, imagined glimpse into Alexander’s life, energized by Calvin Klein apparel
– including Calvin Klein Studio, the brand’s new assortment of elevated essentials. The visuals show him channeling refined sensibility
and magnetic confidence, complemented by the smooth outerwear, easy seasonal layers and monochromatic tailoring of his classic Calvin Klein menswear.
“It was wonderful to reunite with the Calvin Klein team for this campaign,” said Alexander. “There was such a great energy during this shoot,
I’ve worked with Mert and his team a couple of times before and it’s always a blast. I loved the styling – it felt sophisticated and sleek, but still very relaxed and playful.”
When it comes to men's fashion, finding the right pair of dress shoes is essential for elevating any outfit, whether it's for formal events or smart-casual occasions. With 2024 upon us, there are plenty of stylish and practical options for every man’s wardrobe. From classic black Oxfords to sleek loafers, selecting the best dress shoes can transform your overall look while providing comfort and durability. In this guide, we’ll explore the 5 best dress shoes for men in 2024, each offering something unique for different tastes and needs.
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