Since its 1995 debut, the Arch Logo Hoodie has been a canvas for self-expression and creativity—worn by musicians, creators, and fans around the world as a symbol of comfort, confidence, and original style. Gap is the home of the hoodie, the brand that turned fleece into a global uniform, instantly recognizable across generations and cultures.

“The Arch Logo Hoodie has been a global icon for decades, defining comfort, style, and originality,” said Jane Pattinson, SVP and Global Head of Design at Gap. “Rooted in culture and reimagined through today’s collaborations, it remains one of our most recognizable designs worldwide. We’re proud to honor its legacy and celebrate how it continues to evolve and inspire across generations and geographies.”

The anniversary will come to life through activations and community experiences—celebrating the hoodie not just as clothing, but as a shared symbol of originality and connection. The campaign will appear across Gap’s owned and earned media channels, including digital, social, email, and in-store and online.