At the center of this edition was the exclusive NORTH SAILS capsule collection, a first-time collaboration that fuses GUESS’s bold aesthetic with North Sails’ renowned technical edge and sustainability focus. Featuring both men’s and women’s looks, the new capsule celebrates the colors of the sea through statement pieces like branded sweatshirts and tees, high-collar quilted gilets, flowing windbreakers, and relaxed cargo pants. Designed for performance, comfort, and style, the collection reflects the synergy between the two brands and a shared commitment to responsible innovation and next-generation fashion values.

The stand also featured a complete menswear offering, including the core apparel line, a refined formalwear capsule for special occasions, together with a curated selection of exclusive accessories, fragrances, and watches. A cohesive lifestyle vision that empowers men to express themselves with confidence and ease.

We are proud to return to Pitti Uomo with a powerful new statement for GUESS MAN, said Paul Marciano, Chief Creative Officer. Pitti is such an iconic platform for men’s fashion and the collaboration with North Sails represents a bold step forward for our brand, bringing together two distinct yet complementary visions, united by a shared commitment to quality, innovation, and circularity. This capsule, and the full GUESS MAN offering, reflects the direction we’re taking: a vision that is confident, elevated, and aligned with the lifestyle and spirit of today’s modern man.

The stand design reflects GUESS MAN’s elevated lifestyle vision, with a refined palette of natural tones and contemporary furnishings that highlight the brand’s premium positioning. Opening with a dedicated space for the North Sails capsule collection, which reflects maritime inspirations through nautical motifs, a lightbox featuring a sailboat poster, and netting accents, the journey continues through a series of rooms showcasing the full GUESS MAN clothing and lifestyle offering, ending at the GUESS MAN Lounge: a convivial atmosphere complete with a central meeting table, casual seating areas, and a bar, creating a relaxed yet professional setting for meetings and conversation.

As GUESS continues to expand its men’s retail footprint globally, with 5 dedicated GUESS MAN stores currently open across Europe, including one outlet location, and more dedicated store openings planned for the upcoming year, GUESS MAN at Pitti Uomo 108 signals a clear and confident stride into a new and exciting era of modern menswear. The collection will be available in GUESS stores, on guess.com, and through select retail partners worldwide.