Lamborghini, known for its luxury sports cars, has partnered with high-end clothing company Orlebar Brown to launch an exclusive beachwear collection. This collaboration offers swim shorts, trousers, t-shirts, and even a beach towel, all tailored for affluent customers who appreciate the finer things in life.
Priced at $190, the Lamborghini beach towel is the least expensive item in the collection. It features bold Lamborghini branding in large letters, making it a stylish accessory for any beach outing. This towel is designed for those who want to showcase their love for the brand without breaking the bank.
The swim shorts start at $376 and come in various designs, including black trunks that fade to blue and red trunks with black hexagons. For those who prefer solid colors, options in black or dark tan are available but come at a higher price of $518. These shorts feature bold Automobili Lamborghini branding on the back, ensuring that wearers stand out in any poolside gathering.
The priciest item in the collection is a silk long-sleeve shirt priced at $649. This shirt, available only in black that fades to dark tan, exemplifies luxury and exclusivity. Other items include a $454 linen button-up short-sleeve shirt and a $377 cotton variant. For those looking for protection while surfing, a $322 nylon long-sleeve rash guard with bold branding on the sleeves is also available.
Orlebar Brown, known for its upscale clothing line aimed at affluent clientele, significantly influences the pricing and design of this collection. This partnership with Lamborghini, set to last through 2026, will introduce several new clothing lines, maintaining the high standards expected by both brands' customers.
For fans who find the beachwear collection too pricey, there are more affordable options available. The Lamborghini Squadra Corse polo shirt, priced at $63, offers a way to represent the brand without spending a fortune. This item provides a more accessible entry point for Lamborghini enthusiasts who still want to showcase their brand loyalty.
Lamborghini's collaboration with Orlebar Brown exemplifies how luxury brands can expand their reach beyond their primary products. This beachwear collection allows fans to enjoy a taste of Lamborghini's luxury lifestyle, whether they're hitting the beach or lounging by the pool.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.