You know that little spark of excitement when two worlds you love unexpectedly collide? That’s exactly what watch enthusiasts (and soda fans) felt when Seiko announced its collaboration with Pepsi. On paper, it might sound like an odd pairing: a Japanese watchmaker known for precision and craftsmanship teaming up with a soft drink giant. But somehow, it works and not just in a gimmicky way. These watches feel fun, stylish, and, most importantly, collectible.
The Black Edition is the kind of watch you notice from across the room. With a 42mm case borrowed from Seiko’s iconic SKX series, it’s sleek yet familiar. The design channels the vibe of a Pepsi Zero can, all dark and confident, while the silicone strap carries Pepsi branding that feels cheeky in the best way. Even the packaging comes in the form of a soda can nostalgia overload. Only 7,000 exist, which makes it less of a watch you casually buy and more of a piece you hunt down.
If the Black Edition is bold, the Silver feels timeless. It’s still 42mm with the crown at four o’clock, but the polished steel finish gives it that clean, everyday versatility. The bezel, of course, brings the Pepsi colors front and center red and blue that pop against the dial. Add a stainless-steel bracelet and you’ve got something that straddles casual and formal with ease. Like its darker sibling, it’s capped at 7,000 pieces, which practically guarantees collectors are already circling.
What makes this collab more than a logo slap is the attention to detail. The themed straps, the packaging, the way Pepsi’s identity blends with Seiko’s DNA it’s playful but never tacky. You don’t feel like you’re wearing a soda commercial on your wrist; instead, it’s a watch that knows how to have fun while still looking sharp. That balance is rare, and it’s what gives the collection its charm.
Here’s the thing: you’re not just buying a watch, you’re buying into a story. The Silver sits around £330, while the Black GMT Edition goes up to £470. Given the limited runs and how quickly they sold out, those numbers feel almost modest. For collectors, that combo of price, scarcity, and design makes these models an easy yes. And even for casual buyers, there’s something cool about strapping on a watch that feels like a conversation starter.
Seiko has always been respected for its reliability and value, but this collab shows the brand can loosen its tie a little. By playing in the lifestyle space without sacrificing quality, Seiko broadens its appeal. It’s not trying to be someone else it’s simply showing a side that’s a bit more playful. And honestly, that’s what makes these watches so appealing: they remind us that style doesn’t always have to be serious.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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