“Cordis has always believed in creating travel journeys that are both heartfelt and heart-healthy, where guests are truly cared for, and where authentic local offerings, good health, and wellbeing are paramount,” Langham Hospitality Group Chief Executive Officer Bob van den Oord said. This new campaign builds on that promise, encouraging guests to pursue travel experiences that speak to who they are – experiences shaped by passion, connection, and a sense of personal meaning.”

Much of the campaign centers on singer Amber Liu, who brings her individuality and fearless creativity to the initiative as its global ambassador. Through a series of films and digital shorts, Liu appears in stories that capture the joy of pursuing passions, the freedom of following one’s own path, and the power of authentic connection. Each vignette is rooted in offerings of Cordis destinations and local communities, underscoring the brand’s belief that travel is a canvas for experiences that leave a meaningful and lasting imprint.