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  3. The Genius of Grupo Habita Redefining Hotels Through Culture and Design

The Genius of Grupo Habita Redefining Hotels Through Culture and Design

21 Aug 2025
  • How do Grupo Habita hotels immerse guests in local life?
  • What’s different about Grupo Habita’s seaside resorts?
  • Why did the founders focus on more than just design?

Think back to the last time you stayed in a hotel. Was it memorable beyond the comfort of the bed or the speed of the Wi-Fi? For most of us, hotels blur into one another same lobby setups, same neutral rooms. But Grupo Habita flipped that idea on its head. For over two decades, their properties haven’t just offered a place to crash; they’ve created spaces that feel alive, spaces that tell the story of the city around them.

Living the Culture, Not Just Visiting It

Living the Culture, Not Just Visiting It

Walk into one of their properties in Mexico City and you’ll feel it immediately. Círculo Mexicano doesn’t just sit in a historic building it breathes history while pulling you into the present with clean, modern lines. Downtown Mexico takes it further, mixing colonial elegance with industrial grit, wrapped in a bohemian vibe that makes you want to linger. Instead of shielding guests from the outside world, these hotels draw them into it, making the city itself part of the stay.

Escaping to the Coast

Escaping to the Coast

On the Pacific coast, things get even more interesting. Hotel Humano puts you right between the jungle and the ocean, where nights spill into mornings with no shortage of energy. Hotel Escondido, tucked away in Oaxaca, is for those who want privacy with a touch of luxury private pools in rustic cabins, waves crashing just beyond. Then there’s Hotel Terrestre, a brutalist-inspired escape where the architecture itself feels like part of the landscape. These aren’t resorts where you check out mentally; they’re places that make you lean in and actually feel present.

Hospitality as a Social Experience

Hospitality as a Social Experience

Carlos Couturier and Moises Micha knew that good design wasn’t enough. People don’t just remember the furniture; they remember the energy of a place. That’s why their hotels double as social hubs. Locals come to eat, drink, and hang out alongside travelers. Conversations spill across tables, and suddenly the line between guest and city resident disappears. It’s this blend of design and community that turned Grupo Habita into more than just a hotel group it became a cultural brand.

What started as an experiment has become a blueprint for modern boutique hotels. By refusing to play it safe, Couturier and Micha created a portfolio that redefined what hospitality can mean. It’s not about sterile comfort or flashy excess it’s about making each property a living, breathing reflection of its environment. After 25 years, Grupo Habita continues to remind us that a hotel stay doesn’t have to be forgettable. It can be a story worth telling.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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