Rooted in Insight. Designed for Real Life. Based on in-depth consumer behavior, the campaign is built around a core truth: mobile connectivity is now a travel essential, on par with passports, accommodation, and itineraries. Yet, many still overlook it — often leading to last-minute stress, missed bookings, or the inability to stay in touch during crucial moments. Virgin Connect Roam challenges that mindset, reframing connectivity as a core travel essential, enabling travelers to feel confident, connected, and in control wherever they go. Through real-life scenarios, from airport arrivals to exploring new cities, the campaign highlights how Roam delivers not just signal, but peace of mind, freedom, and shared experiences worth remembering.

Community is the Differentiator What sets Virgin Connect Roam apart isn’t just its best-in-class technology or competitive pricing, it is the community-first mindset at the heart of the brand. By merging: A seamless, Travel eSIM experience And emotionally intelligent storytelling across touchpoints Roam positions itself as the preferred choice for Gen Z and young Millennials across the GCC, digital natives who expect simplicity, value, and cultural relevance in every decision they make. “At Virgin Connect, we are not just offering connectivity; we are delivering flexibility, affordability and simplicity,” said Walid Omar, Group Chief Product Officer. “Roam was built to amplify travel experiences, keeping travelers connected so they can focus on the moments that matter most.” Localized Reach. Global Access. With a presence in over 190+ countries, Roam offers tailored travel plans, from regional bundles to global passes, all available and manageable via the Virgin Connect Roam app. Users can activate in seconds, monitor usage, and remain in control before takeoff or mid-journey. The campaign will activate across high-summer outbound markets including Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait with multilingual creative in English, Arabic, and Spanish. A content-rich mix of AV, mobile-first formats, and social-native assets will ensure strong engagement across the platforms where travel planning lives. Virgin Connect Roam is not just changing how the GCC connects; it’s reshaping what travel feels like. It’s about community. It’s about control. The future of travel is connected. Virgin Connect Roam is how we get there.