Be Beach, the city’s hottest day-to-night seafront destination at Dubai Harbour, has announced a groundbreaking partnership with FRSH, the renowned homegrown brand celebrated for its vibrant music culture and community-focused events. This strategic collaboration marks a significant milestone in the region's dynamic entertainment landscape, promising to reshape lifestyle and nightlife while delivering unparalleled experiences for audiences both locally and beyond.
Renowned for its creative, immersive and authentic music-centric events that resonate with both local and international audiences, FRSH has built a strong reputation for delivering unforgettable experiences that celebrate culture, creativity, and community. The collaboration is expected to leverage the strengths of both entities, combining Be Beach’s extensive resources, industry expertise, and extensive reach with FRSH’s innovative concepts and strong local following.
The inaugural FRSH x Be Beach collaboration will launch on October 4th at Be Beach, with a series of high-energy events. Every Friday, FRSH Pool Vibes will set the mood from 10am, followed by the FRSH Brunch from 4pm to 7pm, and the FRSH Party from 7pm to 1am, with more exciting events scheduled throughout the rest of the season.
Commenting on the partnership, Elie Saba, Managing Partner of Addmind said: “We are thrilled to welcome FRSH into our family and raise the bar for events, creating unforgettable experiences for our audiences. FRSH’s dedication to celebrating music, culture and diversity, coupled with a commitment to authenticity and community, perfectly aligns with the core values of both Be Beach, part of the Addmind portfolio, and the wider group.”
“This partnership underscores our dedication to nurturing local talent and delivering exceptional entertainment both in the UAE and beyond. By combining our expertise and resources, we aim to create immersive experiences that bring people together, inspire creativity, and celebrate cultural diversity on a global scale,” added Saba.
Dany Neville, Founder and Curator of FRSH, shared Saba’s excitement: “Partnering with Be Beach is an incredible opportunity for us to scale our vision and bring FRSH events to a wider audience. We are confident that this collaboration will enable us to push the boundaries of creativity and provide even more extraordinary experiences for our community.”
Guests can expect a dynamic mix of innovation, entertainment, and cultural celebration, blending FRSH’s unique vibe with Be Beach’s renowned expertise and exceptional hospitality standards.
For bookings and inquiries, please call 058 585 FRSH (3774)
For more information and the latest updates follow @bebeachdxb and @frshdxb on socials.
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
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