BRED Abu Dhabi Presented by Hypebeast returns for its third edition from April 23 to 27 at Yas Marina Circuit, Yas Island, promising a festival experience unlike any other. This five-day celebration blends the worlds of music, fashion, sport, and art, spotlighting the global influence of neo-culture. From live performances and fresh fashion pop-ups to street-style sports and curated bites, BRED Abu Dhabi is where creative expression takes centre stage.
Fashion
More than a music festival, BRED Abu Dhabi is a cultural melting pot celebrating fashion’s global influences. Spanning streetwear, high-fashion, vintage finds, and standout footwear, guests can explore a curated mix of local and international brands alongside exclusive drops, limited edition merch, and numerous collaborations.
The streetwear line-up features standout names like award-winning menswear label Pieces Uniques, Amsterdam’s renowned Daily Paper, Istanbul-based luxury streetwear brand Les Benjamins, Precious Trust — a Dubai-born label inspired by both Western styles and local influences — and 5ivepillars, a brand which blends Islamic culture and Eastern art into contemporary fashion.
The festival also showcases leading international sportswear names, including ASICS, JD Sports, New Balance, adidas, Umbro, Anta, Timberland, and New Era, offering everything from high-performance apparel to street-ready classics. Meanwhile, multi-brand concepts bring even more variety, with Sneaker District, TONE, and Foot Locker presenting diverse collections, exclusive collaborations, and interactive activations.
Festival-goers can also explore homegrown talent with SER and Mesmari (Abu Dhabi), Basement (Sharjah), and Wyld x Jeeski (Dubai), representing the vibrant creativity of the UAE’s streetwear scene.
Sports and Gaming
The TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, will conclude at BRED Abu Dhabi, where the region’s top talent will compete for the title of the best BALLER in the Gulf. NUMBER 10 will also feature COPA LAHA, a 5v5 women’s football tournament by Budreya Faisal, uniting talent, culture, and community. Additionally, meet some of the world’s best NBA 2K League players live in action at the dedicated NBA 2K League gaming zone that will feature interactive activations, including a Fast Break test, Catch and Win, and Basketball Batak challenges.
Food
To ensure you are well-fuelled throughout your neo-cultural festival experience, guests can also look forward to a vibrant array of tempting street food stalls. Savour international delights, including soulful Moroccan dishes at Choukran, New York’s best burger from Gotham Burger Social Club, with their signature Oklahoma-style take, and Italy-meets-New York slices at L’Industrie Pizzeria. As for local favourites, tuck into authentic Palestinian kaak by Kaak Al Quds, flame-grilled specialities from Mattar, flavour-packed tacos from Lila Taqueria, soulful bites from Lento, and Polline’s Mediterranean classics, ensuring every craving is covered.
BRED Abu Dhabi also welcomes Anghami in collaboration with Fred’s Coffee Party and Discosan to the retail hood for an electrifying block party and special DJ set.
Art
In the realm of art, BRED Abu Dhabi brings together an inspiring mix of global and regional creatives. Street art legend Futura will make a special appearance, hosting a book signing for Futura: The Artist's Monograph, while LA-based Marwan Shahin, Lebanese illustrator Joelle Jabbour, Armenian-Syrian artist Stephany, and Emirati designer Shamma Bu Hazza will produce customised artworks exclusively for the festival. Festival-goers will also have the chance to purchase select pieces.
Blurring the lines between innovation and artistry, Al Masaood Automobiles Nissan will present an immersive, and experiential showcase, blending art and technology with a projection mapping show starring the all-new Nissan KICKS. Visitors will also be treated to a high-energy, choreographed hip-hop dance performance and an engaging coffee nook, offering a truly unique and interactive experience.
Music
At the heart of BRED Abu Dhabi is a powerhouse lineup spanning hip-hop and rap, featuring global icons like Nas, Nines, PARTYNEXTDOOR, Adonis, and Cairokee at the BRED Arena. Meanwhile, on April 23, regional artists Karim Osama, Asayel, and The Synaptik will each perform solo sets on the AMP Stage before coming together for a performance of ‘Hena’ — a cypher-inspired anthem created exclusively for BRED Abu Dhabi 2025. This performance adds to an already impressive lineup of regional artists, including Dana Hourani, Nayra, Odeal, Ilmond, Marwan Moussa, and Afroto.
The latest additions to the regional lineup include Hleem Taj Alser, known for blending Sudanese roots with North African and Gulf influences; Egyptian rapper Mared, bringing sharp lyricism and undeniable presence; and the UAE’s own Saud G, delivering gritty beats with cross-border appeal. Also joining the bill are Blu Fiefer, whose bold Lebanese-Mexican artistry shines through powerful storytelling; Michael Hakim, with his bilingual sound bridging East and West; Lella Fadda, offering unapologetic lyricism; and Prince VA, a Dubai-based hip-hop artist and producer making waves in the regional scene.
Book Your Experience NOW
Don’t miss out on the ultimate celebration of neo-culture - Tickets are now available through BRED’s official website at bredabudhabi.com and ticketmaster.ae. Visitors can get their hands on a variety of tickets, including Day Passes starting from AED 75 and concert tickets starting at AED 245.
When: April 23 to 27
Where: Yas Marina Circuit, Yas Island
Ticket Pricing: Day passes starting from AED 75; Concert tickets starting from AED 245
Visit bredabudhabi.com for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news.
Website: bredabudhabi.com
Instagram and TikTok: @bredabudhabi
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
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