Headlining this year’s event is the Middle East debut of the new Crystal Business Class Suites. Designed for enhanced privacy and comfort featuring Turkish-sourced materials, these suites were developed in partnership with TCI Aircraft Interiors. Embodying the airline’s distinctive “Flow” philosophy, the suites will be introduced to the fleet with the flag carrier’s new arrival aircraft, and the existing Boeing 777-300-ER, 787, and Airbus A350-900 will be retrofitted with the Crystal Business Class Suites in the upcoming years.

ATM 2025 will also mark the premiere of the airline’s new promotional film for Türkiye, starring renowned actor and brand ambassador Burak Özçivit, who will make a special appearance at the Turkish Airlines stand at the event on April 28.

What will Turkish Airlines showcase at ATM 2025?

Bringing its peerless travel experience to the event, Turkish Airlines will also showcase its amenity kits. In addition to the elegant Lanvin kits, Turkish Airlines will also present UNESCO amenity kit collection, designed in collaboration with the Turkish National Commission for UNESCO. Celebrating Türkiye’s rich cultural heritage, the kits draw inspiration from six World Heritage Sites and are made using sustainable materials, featuring skincare from Ex Nihilo.

Commenting on the airline’s participation at ATM 2025, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Ahmet Bolat, stated: “As the national flag carrier, we take great pride in presenting not only our latest premium offerings but also sharing the rich cultural heritage of Türkiye. ATM provides an excellent platform for us to showcase our Crystal Business Class Suite, globally acclaimed amenity kits, and to connect with partners and travellers who share our passion for exceptional experiences in the skies.”

Visitors of ATM will have the opportunity to experience Turkish Airlines’ offerings firsthand at Stand EU6350 while enjoying authentic Turkish desserts and snacks. The airline will also showcase its expanding global network, highlighting new routes and destinations.