Mattel is set to start a new chapter this November with the UAE launch of Mattel Brick Shop™ x Hot Wheels®, the brand's the brand’s newest addition to its building sets category that blends design precision, engineering craftsmanship, and the unmistakable thrill of Hot Wheels®.
Made for adult collectors and car enthusiasts craving for precision and nostalgia in design, Mattel Brick Shop redefines play for adults transforming the art of vehicle designs into collectible, buildable creations. Designed by experts in car culture, each model features authentic automotive proportions, real-metal components, and customizable details that allow every creation to be unique.
The debut line includes seven exclusive Hot Wheels building sets, each paired with a matching 1:64 die-cast car, available only as part of the set. Spanning three ranges, Premium, Elite, and Speed, the series celebrates legends such as Mercedes-Benz 300 SL, Corvette Grand Sport, ’90 Acura NSX, Custom ’62 Chevy® Pickup, Cadillac® Project GTP Hypercar, Maserati MC20 and Custom '68 Camaro.
Looking ahead, the brand plans to expand its automotive collaborations, combining iconic engineering with creative storytelling. A newly announced partnership with Audi Sport GmbH and Auto Union GmbH, subsidiaries of AUDI AG, will introduce two buildable sets – the Audi RS2 Avant (1:32 scale) and the Audi R8 LMS (1:16 scale) – in spring 2026, continuing Mattel’s vision of innovation and collectability.
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