Presents Lego the Vision Gran Turismo model as part of the Speed Champions line with a clear focus on identity rather than size. Maintains the model bold lines and futuristic character, allowing the design to feel instantly recognizable despite its compact proportions. Delivers the set a fast and satisfying build experience, making it suitable for collectors who appreciate clean execution and visual impact. Fits the finished model easily into an office, studio, or personal display, reinforcing its appeal as a lifestyle object rather than a traditional toy.

Introduces Lego the Chiron Pur Sport under the Technic category with a stronger emphasis on mechanical complexity. Builds the experience around a larger structure, increased piece count, and a more involved assembly process. Reflects the engineering philosophy associated with Bugatti through a model that feels closer to mechanical construction than decorative display. Appeals directly to men who enjoy technical challenges and value the sense of achievement that comes from completing a demanding build.

Breaks the collaboration the traditional distance often associated with the Bugatti name by presenting luxury in an approachable format. Positions the models at price points that allow collectors and car enthusiasts to own a piece of the brand without compromising its prestige. Aligns the experience well with Gulf and Saudi lifestyle culture, where automotive passion meets curated personal collections. Adds the models a refined presence to any space, proving that luxury can be experienced not only through ownership of cars, but also through thoughtfully designed objects.