Fifteen years ago, independent publisher Herb Lester Associates launched something different from the standard travel book beautifully illustrated, foldable guides packed with cultural details and hidden gems. Over the years, these pocket-sized works of art have become a favorite gift for curious travelers, especially during the holiday season.
Each map feels less like a manual and more like a collectible. The fold-out design, paired with playful yet precise illustrations, makes planning a trip part of the adventure itself. Unlike generic guidebooks, these editions go beyond the obvious tourist spots, uncovering cafés, quiet streets, and overlooked corners of the city.
Herb Lester has always tied its guides to cultural icons. There’s a London map inspired by David Bowie, a New York guide following Bob Dylan’s footsteps, and editions celebrating writers like Joan Didion and Agatha Christie. These connections transform the guides into cultural documents that let readers experience cities through the lens of artists and storytellers.
The collection spans music, literature, and world capitals. Fans of rock can dive into The Rolling Stones’ London, while book lovers might choose Ian Fleming’s London or Agatha Christie’s England. Other editions highlight cities like Paris, Copenhagen, and Los Angeles, shining light on hidden details far from typical tourist routes.
As the holiday season approaches, Herb Lester’s guides make a thoughtful choice: practical, stylish, and inspiring. They slip easily into a travel bag yet carry the charm of a keepsake. Praised by major outlets like The New York Times, these guides have cemented their reputation as cultural treasures ideal for anyone who loves to explore with curiosity and taste.
Herb Lester’s illustrated guides aren’t just maps; they’re doorways into the soul of a city. Fifteen years on, they continue to prove that good design, curiosity, and a touch of artistry can turn even the simplest travel tool into something unforgettable.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.