Hot Wheels began in 1968 as a reflection of the custom car culture surrounding Mattel’s headquarters in California. The original 16 cars, with their neon paints and intricate details, quickly became a hit. Over the years, Hot Wheels evolved from merely mirroring car culture to actively shaping it, making these tiny cars a vital part of automotive history.

The Hot Wheels Legends Tour, launched four years ago, is an annual car show across the U.S. and Canada where enthusiasts can submit their custom builds to be turned into Hot Wheels toys. This year’s winner, a 1970 Pontiac Trans Am by Riley Stair, stands out for its personalized craftsmanship, making it a perfect candidate for Hot Wheels' meticulous design process.

The process of transforming Riley Stair’s Pontiac Trans Am into a 1:64 scale toy spans nine months and involves multiple stages. The design team starts by taking hundreds of photos of the car and creating a reference sketch. The model is then digitally sculpted, ensuring every detail is accurate while still allowing for mass production. The final design undergoes testing on Hot Wheels tracks before it’s approved for mass production.

After months of design and testing, the finished Hot Wheels car is sent into production, ready to be sold and cherished by millions of fans worldwide. For Riley Stair, having his custom Pontiac Trans Am turned into a Hot Wheels toy not only immortalizes his hard work but also connects him with enthusiasts around the globe who share his passion for cars.

Hot Wheels' dedication to capturing the essence of car culture in every toy they produce is a testament to their lasting influence. Whether it's a child's first car or a collector's prized possession, each Hot Wheels toy is a small but significant piece of automotive history.