(WBDGCP) and Relevance International’s Brand Experience & Partnerships division have launched sale allocations for up to 10 authenticated Tumblers, the iconic Batmobile tactical vehicle featured in Christopher Nolan’s critically acclaimed Dark Knight trilogy, via The Wayne Enterprises Experience luxury brand ecosystem. The Batmobile is one of the most revered vehicles in motion picture history—and this once-in-a-lifetime opportunity offers superfans a chance to own a piece of cinematic and automotive history as the Batman character turns 85 this year. While not street-legal, the functional and drivable Tumblers are available exclusively through the Wayne Enterprises Experience digital marketplace at website
The Tumbler Batmobiles have been officially sanctioned by Warner Bros. Discovery and will be available for sale, targeting an audience of avid car collectors and Batman superfans. Priced at $2.99 million, the Tumblers come with a unique number customized for the owner as well as proof of authenticity. While the original Tumbler was created using parts of model cars, boats, and planes, these replications have been meticulously crafted to provide modern, best-in-class specifications and features including, among others:
“The Tumblers are the epitome of the retail storytelling we have produced with Relevance International through with the Wayne Enterprises Experience and its ecommerce ecosystem,” says Robert Oberschelp, Head, Warner Bros. Discovery Global Consumer Products. “This launch brings to life a beloved symbol of the Wayne universe and sits at the intersection of the rarefied luxury market and the world of superfans.”
“During Batman’s 85th Anniversary year, we produced the Wayne Enterprises Experience with WBDGCP to unlock and celebrate new possibilities for the collector economy—and the Tumbler is the ultimate rare collectors’ item,” said Suzanne Rosnowski, Founder and CEO, Relevance International. “The Dark Knight trilogy redefined Batman and Bruce Wayne for new generations and made the Tumbler an instant icon. This is the first time Warner Bros. has sanctioned the official Tumbler vehicle for sale and some very lucky buyers will enjoy owning piece of history.”
Due to the limited production of the 10 Tumblers, the vehicles are being sold by invitation only, and allocation can be requested only through BruceWayneX, the digital marketplace and e-commerce component of the Wayne Enterprises Experience’s ultra-luxury brand ecosystem. Shoppers can also browse and purchase each item first featured as part of the Wayne Experience’s in-person luxury retail theater event held earlier this year.
The Wayne Enterprises Experience is a first-of-its-kind, collaborative ultra-luxury brand ecosystem that takes customers through a shoppable, story-driven experience supported by an exclusive digital marketplace. This groundbreaking production curates the top brands in their verticals within digital and theatrical environments inspired by film and pop cultural IP.
The exclusively curated products—including many limited editions and capsule collections created only for the Wayne Enterprises Experience—are either inspired by or would be used by Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, real estate, watercraft, residences, and much more. The luxury collaboration leverages iconic IP with products and brands that function as expressions of a beloved character. Items represent the highest quality across each product category.
The Wayne Experience builds on WBDGCP’s Wayne Enterprises label, a sophisticated brand launched in Fall 2022 with consumer luxury products and experiences.
M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations.
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