Introduces FIFA a new generation of semi automated offside technology powered by AI driven 3D player avatars. Digitally scans the players in around one second, allowing precise tracking of body movements and positions during key moments. Improves this system both the speed and accuracy of offside calls, reducing human error and minimizing delays. Integrates these 3D visual models into television broadcasts, enabling fans to clearly understand VAR decisions through realistic visual explanations rather than abstract lines and angles.

Launches FIFA Football AI Pro as a generative AI knowledge assistant designed to provide equal analytical support to all 48 participating teams. Analyzes the system hundreds of millions of FIFA owned football data points before and after matches, delivering insights through text, video, graphics, and 3D visuals in multiple languages. Enhances this tool performance analysis, tactical preparation, and post match review, ensuring that every team gains access to advanced data driven insights regardless of resources or market size.

Upgrades FIFA the referee camera broadcast system using AI powered image stabilization to deliver smoother live footage with reduced motion blur. Enhances this technology transparency by allowing viewers to see decisions from the referee perspective in higher quality. Supports these tools FIFA digital transformation strategy for 2023 to 2027, aiming to create a more interactive and engaging fan experience. Prepares these innovations the stage for a more immersive World Cup, featuring 48 teams and 104 matches, where technology plays a central role in shaping how football is played, judged, and experienced.