The app creates a centralized home for Ferrari followers to explore every angle of the brand’s motorsport legacy. With a fully redesigned interface, fans can now access content in both English and Italian, making it globally inclusive. From race highlights to exclusive updates, the platform ensures that tifosi Ferrari’s loyal fan base never miss a moment on or off the track.

Built using IBM WatsonX AI, the app introduces a futuristic approach to following Formula 1. Fans can now enjoy AI-generated race summaries, in-depth graphical strategy analysis, and engaging features like interactive polls and fan message boards. The Race Centre has been reimagined to deliver real-time insights in a format that’s visually dynamic and easy to navigate.

Ferrari’s app goes beyond traditional news feeds. It invites fans to participate in the racing world through live data, curated visuals, and fan-focused storytelling. Whether it's voting on trophy designs or diving into driver timelines, every feature has been designed to keep users immersed, informed, and entertained on race days and beyond.

Scuderia Ferrari HP has big plans. Future updates will introduce in-app gamification, 3D virtual tours of Ferrari facilities, e-commerce integration for exclusive merchandise, and additional AI-driven experiences. These enhancements aim to turn passive fans into active participants in the Ferrari experience right from their phones.