The WIDE 400, released in July 2024, is an analog instant camera designed to be compatible with double-card-sized wide format film. With a simple operation of turning the power on with a single left turn and holding the camera and pressing the shutter button enables users to snap the wide-format photos. Additionally, its built-in self-timer has been well received by users around the world, enabling easy and convenient group shots and outdoor photography. 

The camera design has been recognized for its beautiful appearance and design achieving outstanding functionality and performance, winning numerous international prestigious awards such as the “Red Dot Design Award” and the “iF Design Award”.　 

While retaining the same features, operability, and body design of the “WIDE 400,” a new color option “JET BLACK” is added to the lineup. Featuring a matte finish with a deep, rich black tone, “JET BLACK” conveys a calm and refined impression. This sophisticated matte black color suits a wide range of situations, from casual scenes such as outdoor activities to urban snapshot photography and formal occasions including weddings and parties.  

With the addition of “JET BLACK” alongside the existing “GREEN” color, which offers a more active impression, the two-color lineup enables users to choose according to their lifestyle and shooting scenes, further expanding the versatility and range of applications of the “WIDE 400”. 

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.