Equipped with ten lens effects like Magenta and Monochrome and ten film effects such as Light Leak and Color Gradient, the WIDE Evo enables 100 combinations of visual creativity. For the first time in the instax™ series, users can fine-tune effect intensity and color gradation across 100 levels using the Degree Control function, resulting in delicately precise expressions. New features like Film Style for photo framing and Wide Angle Mode for broader shots enhance the creative experience.

The camera body features a luxurious combination of a black base and metallic accents. Users can enjoy tactile analog-like operations such as selecting effects with dials and printing with the manual Print crank, creating an engaging shooting experience. The elegant design supports the advanced creative tools built into the device, blending premium aesthetics with practical functionality.

Coinciding with the launch of the WIDE Evo, Fujifilm is introducing BRUSHED METALLICS WIDE format film. The film features a metallic texture and dark gradient border designed to elevate the look of each 3 x 5 WIDE instant print. This adds a sophisticated and stylish touch to users prints, complementing the premium look of the new camera.

The instax WIDE Evo™ app includes a Discover Feed to explore global WIDE Evo prints and the creative combinations used. With Bluetooth connectivity, users can favorite and replicate these effects directly on their own device. The app also allows smartphone printing, social sharing, and editing features such as changing background color, framing, and more—all enhancing the photography experience.

instax WIDE Evo™ is priced at USD 349 excluding VAT and is available throughout MENA. In Saudi Arabia, it can be purchased from Noon or Amazon. In the UAE, it will be available soon via Grandstores, while customers in Kuwait, Qatar, Iraq, and Egypt can buy it from xcite.com, electronyat.qa, Thikrayat-est.com, and Fotoexpresseg.com respectively. Prices may vary by country and retailer.