Battery’s better. Cameras sharper. Bezels thinner. Storage bigger. (Oh, and the chip? Yeah, it’s called A19 and it’s fast shocker, right?). It’s the kind of phone where you don’t think you need it until you hold it and suddenly your old one feels ancient. Apple’s good at that trick. Really good.

Because it’s thin. Like, really thin. “Thinnest iPhone ever” they love that tagline. It’s light but not weak (27 hours of video, supposedly, though we’ll see when people binge Netflix on it). It’s $999 and meant for the guy who wants sleek without compromise. Honestly, it’s the one I keep thinking about (but maybe that’s just me wanting something new).

Yeah, if you’ve got the cash. Pro and Pro Max ditched titanium for aluminum lighter, feels different in the hand (probably scratches easier though, but hey). Pro Max battery? 39 hours of video. That’s like… almost two days of YouTube doomscrolling. Starting at $1,099 and climbing fast. Would I pay it? Don’t ask me that.

SE 3, Series 11, Ultra 3. Numbers everywhere. Sleep Score, blood pressure alerts, fast charging all the stuff that makes you wonder if the watch knows you better than you know yourself. Prices stretch from “affordable-ish” to “ouch.” Ultra 3 is the beast, AED 3,199, and probably strapped to the wrists of guys who run marathons for fun.

Translation. Live translation in your ear. Sounds like sci-fi, right? Add heart rate tracking too, because apparently your headphones want to be your trainer now. Fit’s better, less falling out during workouts. Price is AED 949. Honestly, that’s not bad for tech that feels like it’s peeking into the future.

Preorders hit September 15, stores get them September 19. iOS 26 drops too, rolling out to iPhone 11 and up. Real-time translation in iMessage, smarter image recognition… all that AI buzzword magic. It’s not just phones anymore. It’s an ecosystem. And you either love it or roll your eyes while still lining up to buy one.