Brings Apple its latest flagship upgrades with the iPhone 18 Pro and iPhone 18 Pro Max, focusing on performance, photography, battery life and AI capabilities. Combining the new A20 Pro chip with a variable-aperture camera and a smaller Dynamic Island, the new generation targets users who want serious power for work, entertainment and content creation.
Powers the iPhone 18 Pro the new 2nm A20 Pro chip, featuring a six-core CPU and seven-core GPU with up to 40% faster graphics performance. Expands Apple the Neural Engine to 32 cores while increasing memory bandwidth by 50%, giving the phone more headroom for demanding tasks and AI-powered features.
Improves Apple sustained performance with a next-generation vapor chamber connected directly to the chip. Shrinks the Dynamic Island as well, while allowing it to display three Live Activities simultaneously. Offers Apple the new models in Black, Glacier, Silver White and Burgundy.
Introduces the 48MP Fusion main camera a variable aperture, giving photographers more control over depth of field and different shooting conditions. Improves Apple night photography while adding manual control over aperture and shutter speed, alongside Smart Focus for more reliable subject tracking.
Adds Apple Reference Image another interesting feature for the AI era. Stores the technology additional information designed to help verify the authenticity of an original image and preserve a reference even after edits have been made.
Starts the iPhone 18 Pro at $1,199, while the iPhone 18 Pro Max starts at $1,299. Introduces Apple a 2TB storage option for the iPhone 18 Pro for the first time, giving heavy users and content creators considerably more space.
Opens pre-orders on September 12, with general availability beginning September 18. Improves Apple battery life too, bringing the iPhone 18 Pro in line with the previous iPhone 17 Pro Max, while the iPhone 18 Pro Max offers up to 30 hours of use. Adds faster wired charging to round out a flagship designed to stay powerful for longer.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.