Running from 15 June to 15 August 2026, the collaboration brings together Ras Al Khaimah’s diverse landscapes and fantastic hospitality offers with Fujifilm Instax cameras, designed to turn everyday moments into tangible keepsakes. 

As part of the collaboration, 11 hotels across Ras Al Khaimah are offering exclusive packages with a range of special benefits and inclusions, such as big savings on stays, room upgrades, complimentary or discounted dining and spa experiences, as well as early check-in and late check-out for guests to make the most of their stay. 

Guests booking these offers will receive a 20% discount across the Fujifilm Instax range through Grand Stores and in Grand store flagship stores, making it easier to capture their favourite moments during and after their trip. They will also be in with the chance to win one of five Ras Al Khaimah staycations and instax WIDE EVO™ cameras through a raffle draw by the end of the campaign.  

The collaboration reflects a natural match between Ras Al Khaimah as a destination defined by memorable experiences and Instax as a brand that turns moments into keepsakes, extending the destination’s visibility beyond traditional travel channels and into spaces where photography, lifestyle, nostalgia, and self-expression intersect. It comes part of RAK Moments campaign launched in April 2026 to encourage UAE residents to rediscover Ras Al Khaimah through the experiences that make the emirate one of the UAE’s most loved destinations for weekend getaways, family staycations, and outdoor adventures. The collaboration with Fujifilm Instax builds on the success of the RAK Moments by adding a new fun and personal layer, encouraging guests not only to visit Ras Al Khaimah, but to capture the moments that define their trip and turn them into lasting memories.