Sony Pictures Entertainment, in partnership with IMAX, DTS, and Mercedes-Benz, has unveiled RIDEVU, a groundbreaking in-car entertainment service. Announced at CES 2025, this innovative service promises to transform the travel experience by delivering a premium cinematic experience directly into Mercedes-Benz vehicles.
RIDEVU offers a robust library of IMAX Enhanced® movies, including blockbuster hits like Venom: The Last Dance and Spider-Man: No Way Home. Leveraging IMAX’s proprietary DMR technology, an expanded aspect ratio, and DTS:X immersive audio, passengers can enjoy a theater-quality experience in motion.
Integrated into Mercedes-Benz vehicles equipped with the MBUX system, RIDEVU allows users to watch movies on high-definition interior screens or stream seamlessly to their smart devices. With the Screen Manager feature, up to six screens can be synchronized for shared entertainment, ensuring every passenger is engaged.
This partnership marries Sony’s expertise in cinematic content, DTS’s cutting-edge audio technology, and IMAX’s unparalleled visual capabilities. The result is an in-car entertainment system that bridges luxury and technology, creating an unmatched experience for users whether at home or on the road.
Mercedes-Benz elevates the driving experience by offering cinema-like features within its vehicles. From ultra-high-definition screens to vibrant ambient lighting and surround sound, the brand ensures passengers enjoy a comfortable and luxurious environment.
Visitors to CES 2025 in Las Vegas can explore RIDEVU firsthand in the Mercedes-Benz E-Class, setting a new standard for entertainment on the go.
RIDEVU marks a bold step forward in in-car entertainment, making every journey an unforgettable cinematic adventure. As luxury meets innovation, RIDEVU redefines how we experience travel.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.