Samsung describes the S25 as more than just a smartphone it’s an intelligent assistant designed to anticipate user needs. The S25 introduces features like Circle to Search, allowing users to search anything by simply circling it on their screen. Additionally, voice-activated AI, powered by Gemini AI, enables users to perform multiple actions across different apps with a single command. Whether looking up nutrition facts or generating personalized meal plans based on fridge contents, AI makes daily tasks effortless.

Samsung continues to lead in digital wellness with advanced health tracking. Following the success of the Galaxy Ring and Galaxy Watch, the S25 syncs seamlessly with Samsung Health, offering users real-time health insights. Features like sleep animal assignments and energy scores give users a deeper understanding of their well-being, while the S25 also allows for real-time adjustments to home environments, such as regulating temperature and lighting for optimal sleep.

Samsung is introducing next-generation health metrics, including vascular load monitoring, which measures heart efficiency, and beta-carotene intake tracking, an antioxidant essential for immunity. The highlight, however, is personal health coaching, which turns wearable-collected data into actionable insights, guiding users toward their fitness and wellness goals.

The S25 series will officially launch on February 7, 2025. While early reviews are still coming in, Samsung is confident this AI-driven smartphone will transform the user experience. Pre-orders are now open on major platforms, with prices starting at:

• S25: £859
• S25+: £999
• S25 Ultra: £1,249

With its cutting-edge AI and deep integration with digital wellness, the Galaxy S25 could be a game-changer in the smartphone industry. Whether it delivers on its ambitious promises remains to be seen, but it’s certainly a step into the future of mobile technology.