Sebastian Sawe, in his marathon debut, left spectators in awe by clinching victory at the Valencia Marathon while wearing the revolutionary Adizero Adios Pro Evo 1. This shoe, a masterpiece of engineering, has already made waves with three world records and 26 marathon wins since its launch. Adidas showcases how cutting-edge technology can elevate athletic performance to unprecedented heights.

Adidas' Predator, the football boot that revolutionized the game for over 30 years, takes center stage in the documentary "Under the Tongue." The film delves into the untold story of this iconic shoe, featuring testimonials from football legends like Zinedine Zidane and David Beckham. It captures the pivotal innovations that have made Predator a timeless symbol of excellence in football.

Adidas extends its influence beyond sports arenas, collaborating with icons like Lionel Messi and his wife Antonela for the Essentials collection. Meanwhile, the Y-3 "Uniform of the Streets" sets the tone for Spring/Summer 2025. Tennis players are also in for a treat with the Adizero Ubersonic 5, a shoe designed with Speedframe technology, enabling swift, agile movements on the court.

Adidas underscores its commitment to youth development by launching the NextGen Euroleague Basketball competition, bringing together Europe’s best under-18 teams. In the U.S., Derrick Rose inspired young athletes at his alma mater while debuting the Fear Of God Athletics x Adidas Basketball "Night Brown" sneakers. These initiatives demonstrate Adidas' dedication to empowering the next generation.

Adidas continues to lead with innovation and inspiration, resonating with athletes, fashion enthusiasts, and anyone seeking to push the boundaries of possibility.