Adidas has unveiled its FW24 London Tennis Collection, crafted for player comfort with seamless material construction. Premiering at summer London tournaments, the collection aims to help players focus on the grass court.
The FW24 London Tennis Collection features seamless material construction in the Men’s Seamless AEROREADY FreeLift T-Shirt Pro and Polo Shirt Pro, reducing distractions during high-intensity movements. Open-hole areas under the arms and on the back improve breathability and reduce irritation. Stefanos Tsitsipas, an elite tennis player, highlights the importance of movement and focus, which this collection supports with its advanced design.
Adidas’ FreeLift Construction offers greater mobility with adaptive stretch areas under the arm. AEROREADY technology keeps players dry, while AIRCHILL in the AIRCHILL FreeLift T-Shirt Pro helps players stay cool with optimized airflow. The collection features a pure-white color spectrum with raised structures creating darker shadows, celebrating summer grass court light.
Top tennis athletes, including Caroline Wozniacki, Elina Svitolina, and Stefanos Tsitsipas, will showcase the FW24 Collection at the summer London tournaments. The collection, made partly from recycled materials, is available in sizes XS-2XL for men and 2XS-2XL for women. Available on adidas.com and via the Adidas app from June 1st, 2024.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
Nike and Hyperice have joined forces to launch groundbreaking wearable technology aimed at enhancing athletes' performance during training and competition. This collaboration combines Nike's expertise in footwear and apparel with Hyperice's advanced recovery technology, offering innovative solutions for high-performance warm-up and recovery.
Adidas re-awakens one of football's most beloved boots – the F50. The ‘Advancement Pack’, unleashes three new iterations of the iconic boot, all engineered for game-changing speed.
The F50 made its debut 20 years ago, going on to feature in some of the game’s most exhilarating moments, on the feet of its most legendary players After a 9-year hiatus, F50 returns with enhanced technology built to help today's athletes use their speed to break rigid patterns of play and experience the thrill of playing football on their terms.
All three models within the pack - the F50 Elite Laced, F50 Elite Laceless, and F50 Mid W Elite – feature Sprintframe 360, a specifically designed soleplate built to provide optimized stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.
Today marks an exciting reveal for Arsenal fans as Adidas and Arsenal unveil the new 2024/25 season home kit. This year's kit stands out by featuring the club's iconic cannon instead of the traditional club crest on the home shirt for the first time in 35 years. The design, celebrating the rich heritage of The Gunners, combines the classic red and white color scheme with sleek navy additions, offering a modern twist on a timeless look. This minimalist design highlights the cannon and integrates unique fabric textures for added intrigue and detail.
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