Adidas has unveiled its FW24 London Tennis Collection, crafted for player comfort with seamless material construction. Premiering at summer London tournaments, the collection aims to help players focus on the grass court.
The FW24 London Tennis Collection features seamless material construction in the Men’s Seamless AEROREADY FreeLift T-Shirt Pro and Polo Shirt Pro, reducing distractions during high-intensity movements. Open-hole areas under the arms and on the back improve breathability and reduce irritation. Stefanos Tsitsipas, an elite tennis player, highlights the importance of movement and focus, which this collection supports with its advanced design.
Adidas’ FreeLift Construction offers greater mobility with adaptive stretch areas under the arm. AEROREADY technology keeps players dry, while AIRCHILL in the AIRCHILL FreeLift T-Shirt Pro helps players stay cool with optimized airflow. The collection features a pure-white color spectrum with raised structures creating darker shadows, celebrating summer grass court light.
Top tennis athletes, including Caroline Wozniacki, Elina Svitolina, and Stefanos Tsitsipas, will showcase the FW24 Collection at the summer London tournaments. The collection, made partly from recycled materials, is available in sizes XS-2XL for men and 2XS-2XL for women. Available on adidas.com and via the Adidas app from June 1st, 2024.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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