This scientific approach to wellness perfectly complements CRANK's high-intensity training programs, offering members data-driven insights into their cellular health and performance optimization at preferential rates.

Throughout 2026, the collaboration will expand to include DNA-based Nutritional Reports, providing personalized dietary recommendations based on individual genetic profiles, and specialized Women's Health support programs, addressing the unique wellness needs of female fitness enthusiasts seeking wellness.

"I'm thrilled to partner with CRANK, a studio I've admired from day one, first as a customer and now as a partner for their unwavering professionalism and genuine commitment to supporting health and wellness in our community," said Aly Rahimtoola, Founder of Bien-Etre. "Their dedication to creating transformative fitness experiences aligns perfectly with our mission to move beyond generic wellness products toward precision medicine backed by biomarker testing. Together, we're offering CRANK members the opportunity to optimize their health from the cellular level up."

The partnership reinforces both companies' commitment to elevating wellness standards in the UAE, combining CRANK's energetic fitness community and state-of-the-art facilities with Bien-Etre's precision diagnostic capabilities and personalized supplementation protocols.

CRANK members can access Bien-Etre's services at all studio locations, with exclusive member pricing from January 12th.