Devin Booker’s choice to debut the "Jewel Swoosh NYC" during his game in Madison Square Garden wasn’t random. The shoe draws direct inspiration from the original Air Force 1 “Jewel Swoosh” released in 1997, a design historically associated with New York’s urban energy. By lacing up this nod to NYC on such an iconic court, Booker gave a stylish salute to the city’s deep connection with basketball and sneaker culture.

The shoe arrives in a striking deep navy leather upper, blending sophistication with sport. Bright orange accents on the outsole, Jewel Swoosh, and tongue branding add contrast, giving the sneaker a bold identity. The detail that truly ties it to New York? A crisp “NYC” marking on the forefoot above a clean white midsole. It’s a combo that celebrates heritage while elevating style.

Though part of Booker’s signature Book 1 line, this pair clearly channels the DNA of the classic Air Force 1. The color palette mirrors that of the New York Knicks, and the white laces paired with the navy upper mimic the 1997 OG “Jewel Swoosh” model. It’s a thoughtful fusion of past and present, offering something new for fans who appreciate historical context in design.

The Book 1 “Jewel Swoosh NYC” isn’t available to the public, making it an instant grail for collectors. Its roots in a beloved silhouette, its cultural tie to New York, and its association with a player like Booker all elevate its appeal. For fans of exclusive drops and heritage-rich storytelling, this shoe isn’t just for wearing it’s for remembering.