Following the brand’s broader global partnership with football’s most iconic national federations, the Country Ringer Tees span 13 nations competing on the world’s biggest stage: Mexico, Canada, Brazil, Argentina, Colombia, Germany, France, England, Spain, Nigeria, Morocco, Japan, and South Korea. A U.S. Ringer Tee previously launched as part of the Levi’s U.S Soccer Federation collection earlier this season. Each tee is built on the brand’s classic retro ringer silhouette and designed in the color palette of its country flag. Inspired by global fan culture, the tees draw from how supporters around the world wear, remix, and represent their countries. The collection comes in two fits – the Retro Ringer Tee and the Retro Mini Ringer Tee – giving fans options for how they want to wear their country. Rounding out the collection is the Levi’s® International Tote, featuring all 14 country flags represented across the broader ringer tee assortment, forming a wearable map of the tournament's field.

The campaign brings this spirit to life through a series of styled environments on and around a football field, capturing the energy, creativity, and individuality of fans around the world through a clean, editorial lens. Rooted in the idea that the culture of the game is fan made, it centers the spaces, styles, and shared rituals shaped by supporters globally. Cast members are photographed in both intimate groupings and larger collective moments, showing how the same ringer tee silhouettes can be styled differently across countries and identities.

The tees are designed for the die-hard and the casual fan alike – for anyone who wants to be part of the cultural moment. These are pieces built to outlast the final whistle.