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  3. Step into Victory: Coco Gauff’s Empowering New Balance Coco CG2 Unveiled

Step into Victory: Coco Gauff’s Empowering New Balance Coco CG2 Unveiled

24 Aug 2024
  • How does the Coco CG2 incorporate Parisian architectural elements?
  • What influences shaped the color scheme of the Coco CG2?
  • How does the Coco CG2 enhance performance for top-tier athletes?
  • What makes the Coco CG2 a reflection of Coco Gauff’s journey?
  • How does New Balance continue to support Coco Gauff both on and off the court?

New Balance has teamed up with U.S. Open champion Coco Gauff to unveil the latest iteration of her signature shoe, the Coco CG2. This release, which merges style, performance, and innovation, has been eagerly anticipated by fans and tennis enthusiasts alike. The shoe debuted in the "Power and Grace" colorway on August 21st, with a suggested retail price of $170, and marks a significant evolution from Gauff's first signature model.

A Design Inspired by the City of Lights

A Design Inspired by the City of Lights

The Coco CG2 takes inspiration from the iconic 550s, a style Gauff admires, and blends in Parisian architectural cues. The diamond-knit mesh on the collar, heel, and tongue, along with the triangular-patterned Ndure toe cap, add both style and functionality, paying homage to the geometry of her favorite city, Paris. The shoe also features suede overlays on the saddle, offering a fashion-forward look that seamlessly transitions from the tennis court to the streets.

An Explosive Colorway Reflecting New York's Energy

An Explosive Colorway Reflecting New York's Energy

The launch colorway of the Coco CG2—oxidized blue and firefly—captures the vibrant energy of New York City. Drawing inspiration from the Statue of Liberty and the city’s glowing lights, this colorway adds more character and flair compared to the first edition. It reflects the unstoppable spirit of New York, aligning with the dynamic personality of both the shoe and its star athlete.

Advanced Technology for Elite Performance

Advanced Technology for Elite Performance

Crafted with New Balance's responsive Energy Arc technology, the Coco CG2 is engineered for elite athletes who demand explosive performance on the court. The shoe features a multi-density FuelCell midsole and a carbon fiber plate that provide comfort, stability, and a propulsive energy-returning feel. This innovative design ensures that athletes can make quick, powerful moves with confidence.

Symbolizing Power and Grace

Symbolizing Power and Grace

The number two, often associated with femininity, power, and grace in numerology, plays a central role in the design of the Coco CG2. The words "power" and "grace" are woven into the labels on the left and right shoes, respectively, while "CG" is etched on the pivot point. This attention to detail not only captures Gauff’s dynamic presence on the court but also honors her as a reigning champion returning to defend her title in New York.

Supporting Coco Gauff’s Legacy

Supporting Coco Gauff’s Legacy

New Balance is committed to supporting Coco Gauff's journey as both an athlete and a role model. As the youngest U.S. Open winner since 1999, Gauff has already made a significant impact on the sport of tennis. The Coco CG2, her third signature shoe, exemplifies New Balance's dedication to empowering athletes to pave their own paths, both on and off the court.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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