The highlight of the night came when global icon Sir Mo Farah and rising star Winfred Yavi appeared, surprising the runners with an intimate, inspiring discussion, sharing valuable tips and personal stories about their race preparations and what fuels their drive to succeed. Together, they participated in a 10-kilometer run featuring a gruelling 11% incline up Jebel Hafeet, topped with an exciting drone show that amplified the hype of the experience. By crossing the finish line, the runners unlocked access to “AREA 72 DXB” and recovered like elite athletes in a space equipped with advanced warm-up and recovery technology, including various forms of massage and compression tools from Hyperice, designed for and inspired by the world’s best athletes. Nike now invites the entire UAE running community to join the journey from October 10 to 17, 2025, as “AREA 72 DXB” takes over Kite Beach, following the success of the April activation that brought together almost 3,000 runners. This exclusive “no run, no entry” space offers participants the same premium recovery experience enjoyed by the athletes at Jebel Hafeet, rewarding those who push their limits and embrace the harder road. Nike’s new road running footwear lineup, designed around the theme of “The Power of Choice,” will also be showcased, reflecting the brand’s commitment to providing runners with intuitive, purpose-built options that match their goals, preferences, and running styles.