Nike celebrates the spirit of Japanese long-distance relay races with the launch of its Nike Ekiden Collection 2025. Combining high-performance sportswear with aesthetics inspired by Japanese running culture, the collection bridges athletic heritage and contemporary innovation.
The collection features flame-inspired graphics symbolizing the inner drive of runners, adding a distinctive flair to each product. It includes four athletic shoe models: Alphafly 3, Rival Fly 4, Vaporfly 3, and Zoom Fly 6. Each model is adorned with Japanese characters that reflect the competitive spirit and excellence of Japanese races, bringing a cultural dimension to the designs.
The collection revives the iconic Air Streak Spectrum Plus shoe from 2002, part of the Streak series that shaped the running shoe landscape. This bold legacy extends to lifestyle apparel like the Nike Windrunner jacket and long-sleeve shirts, offering modern and versatile options for sports enthusiasts seeking functional yet stylish wear.
The lightweight shoes are engineered to boost performance, with Alphafly and Vaporfly tailored for speed and racing, while Rival Fly and Zoom Fly cater to daily training and long-distance runs. Designed to support runners of all levels, the collection incorporates advanced technologies for enhanced comfort and confidence during every stride.
The Nike Ekiden Collection will launch in Japan on November 22 and become available globally on December 4 at select stores. The promotional campaign, “Let Your Fire Run,” emphasizes the perseverance and challenges faced by runners during training, inspiring athletes worldwide to push their boundaries and achieve their dreams.
The collection embodies the passion and relentless pursuit of excellence by runners. Through its unique designs and innovative features, Nike delivers a sportswear experience that captures the creative and fighting spirit of Japan, making it a symbol of inspiration for athletes everywhere.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.