Nike continues to push the boundaries of performance footwear with the introduction of the Electric Pack, a bold new colorway inspired by the brand’s rich legacy in sports. This collection combines vibrant colors and unique prints, bringing a fresh look to Nike’s lineup just in time for summer.
The Electric Pack features 55 unique footwear styles that blend the iconic Ostrich print, first introduced by Nike designer Tinker Hatfield in 1987, with the vibrant Total Orange color. This combination represents a bold fusion of sport and culture, creating a look that is distinctly Nike—bold, fearless, and irreverent.
The origin of the Ostrich print dates back to the ’80s when Tinker Hatfield spotted a luxurious couch covered in Ostrich print in a high-end furniture boutique in New York City. Inspired by the texture and elegance of the material, Hatfield decided to incorporate it into a performance shoe, merging the worlds of high fashion and athletics in a revolutionary way.
The Electric Pack continues Nike’s tradition of blending lifestyle elements with high-performance products. By combining the bold Ostrich print with the vibrant Total Orange color, Nike creates a statement piece that resonates with the next generation of athletes and fashion enthusiasts alike.
The Electric Pack will be available across select performance models starting July 24 on nike.com. This limited release is set to make waves in the world of sports and fashion, offering a unique blend of style and performance for the summer.
Nike’s Electric Pack is more than just a collection of shoes; it’s a celebration of the brand’s legacy in innovation and its continued influence in shaping the future of sports and culture.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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